Brighten up, tone up. Formulated with pro-grade violet pigment and açaí extract, Purple Shampoo is designed to cleanse and brighten while toning brassy yellow hues in blonde, grey and silver hair.

Reduces brassiness by 24% after just one use*
*on average, in a third party lab setting on 10 tresses after one use of Purple Shampoo alone.
 
How to use:
Application: Massage Purple Shampoo into wet hair, lather well and rinse. Follow with Verb® Purple Mask. Use once a week or as needed.
Tips & Tricks:
Pair Purple Shampoo with Purple Mask for twice the toning for a better, bright(er) blonde.
Apply Purple Shampoo evenly throughout hair from roots to ends. This will ensure consistent coverage and even toning.